As part of a Visual Identity course at the Royal Danish Academy, I developed a new visual identity for Bordtennis Danmark that supports their vision and strategic goals.

The identity is inspired by the flight paths of the ball, reflected in the lines of the logo, the curved typography, and the patterns. Together, they should convey that Bordtennis Danmark is a place for everyone and that they are the national table tennis federation for all of Denmark.

One of Bordtennis Danmark’s main challenges was attracting new members, so I focused on making it easy to find and join local clubs.

The result is an innovative, professional, and recognizable identity that represents the organization across Denmark. I compiled everything into comprehensive design guidelines that include the logo, color palette, typography, illustrations and patterns, a kid-focused design style, and proposals for the website and social media.