Proposal for a new visual identity for Sundhed i Front

Sundhed i Front – Nyt logo

Year

2023

Client

Sundhed i Front
Københavns Kommune

Context

School project

Royal Danish Academy

Type

Visual identity

Project by

Amanda Foged
Blue Glud
Karla Herning
Mathilde Sahlholdt

Technologies

Illustrator
Figma
InDesign
Powerpoint

Turning a cold identity into one that feels human and welcoming

During the third semester at the Royal Danish Academy, we had a collaboration with Sundhed i Front, where my group was tasked with improving their visual communication. This resulted in a new visual identity, including a new logo, color palette, PowerPoint template, flyer, and illustrations. The old identity was very harsh and impersonal, so we wanted to create a new identity that embraces all the good work that Sundhed i Front does.

When the project was finished, we presented the new visual identity to the people behind Sundhed i Front. They were very pleased with the new visual identity, and if Sundhed i Front’s funding is extended beyond the end of 2024, they would really like to implement the new identity.

Sundhed i Front is a proactive health initiative aimed at veterans and is part of Københavns Kommune.

Sundhed i Front – Design guide
Sundhed i Front – Flyer
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