Proposal for a new visual identity for Sundhed i Front
Year
2023
Client
Sundhed i Front
Københavns Kommune
Context
School project
Royal Danish Academy
Type
Visual identity
Project by
Amanda Foged
Blue Glud
Karla Herning
Mathilde Sahlholdt
Technologies
Illustrator
Figma
InDesign
Powerpoint
Turning a cold identity into one that feels human and welcoming
During the third semester at the Royal Danish Academy, we had a collaboration with Sundhed i Front, where my group was tasked with improving their visual communication. This resulted in a new visual identity, including a new logo, color palette, PowerPoint template, flyer, and illustrations. The old identity was very harsh and impersonal, so we wanted to create a new identity that embraces all the good work that Sundhed i Front does.
When the project was finished, we presented the new visual identity to the people behind Sundhed i Front. They were very pleased with the new visual identity, and if Sundhed i Front’s funding is extended beyond the end of 2024, they would really like to implement the new identity.
Sundhed i Front is a proactive health initiative aimed at veterans and is part of Københavns Kommune.